FASHION /
WOMEN
December 29, 2014
AKRIS | Limited-Time Store Dedicated to Its First Handbags Opens
AKRIS
World's First Handbag Pop-Up Store Opens
Swiss fashion house Akris will open its first-ever handbag pop-up store, "I ♡ LOVE AI POP-UP STORE," from Saturday, July 19th to Sunday, August 10th, on the first floor of Omotesando Hills.
Text by KUROMIYA Yuzu
Exclusive Colors of the "Ai" Bag Available Only Here
The pop-up store, designed with a "kaleidoscope" concept, will feature a rich lineup of the popular "Ai" icon bag. The "Ai" is characterized by its unique form, a playful take on the brand's initial "A," which transforms into a tote bag when its folded ends are opened. A messenger style with a detachable strap will also be available. To commemorate the opening, a limited-edition "Ai Little Messenger" in Barragan Pink will be offered.
Additionally, customers who purchase a bag will receive a complimentary Akris original coin purse with their initial embossed. Those who try on a handbag in-store and complete a brief survey will receive an "Ai"-shaped paper box, with the first 50 daily recipients.
Furthermore, a special snap event with a photographer will be held on the opening day. From Friday, August 1st to Sunday, August 10th, pre-orders will be accepted for the latest "Chain Ai" model, which debuted in the 2014 Autumn/Winter collection, making for a packed schedule.
I ♡ LOVE AI POP-UP STORE
Dates: Saturday, July 19th – Sunday, August 10th
Location: Omotesando Hills, 1st Floor
Hours: 11:30 – 20:00
Tel. 03-3535-0604
Snap Event
Date & Time: Saturday, July 19th, 14:00 – 17:00
Akris Japan
Tel. 03-3535-0604


