LOUIS VUITTON | A New Project Reinterpreting the Monogram

LOUIS VUITTON

A New Interpretation of "Monogram" Launches

Louis Vuitton has launched a special project, "ICON & ICONOCLAST," which reinterprets the brand's iconic "Monogram." It features collaborations with six innovative creators, including Rei Kawakubo, Karl Lagerfeld, and Christian Louboutin.

Text by Yuzu Kuromiya

Renowned Creators Reimagine the Monogram with Free Expression

This project was realized under the leadership of Delphine Arnault, Executive Vice President of Louis Vuitton, and Nicolas Ghesquière, Artistic Director of Womenswear.

The participating creators are six influential figures from the worlds of art, architecture, and design: architect Frank Gehry, fashion designer Rei Kawakubo, Karl Lagerfeld, shoe designer Christian Louboutin, product designer Marc Newson, and photographer/film director Cindy Sherman. These pioneers in their respective fields have designed the "Monogram" with their unique inspirations, resulting in an exclusive collection of bags, luggage, and more.

Delphine Arnault commented, "We focused on people who create something with their own hands and soul. It's truly fascinating and enjoyable to see ideas born from diverse perspectives come together in a new Monogram collection. Witnessing their worldviews and imaginations come to life is incredibly inspiring." Michael Burke, Chairman and CEO of Louis Vuitton, added, "Through this project, we want to convey how timeless the Monogram is."

This limited collection will be available in select stores worldwide from mid-October. A launch event is scheduled to take place in New York on November 7th.

ICON & ICONOCLAST Official Mini-site
http://icon.louisvuitton.com/jpn_JP/

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