FASHION / WOMEN
October 30, 2014

MCM | Spring/Summer 2014 Limited Collection Launch


MCM


A Playful Collection Featuring Cheerful Monsters


The 2014 Spring/Summer Limited Edition "MÜNCHEN CUTE MONSTERS" Kicks Off



Following the April opening of its first directly managed flagship store in Japan,MCM GINZA HAUS 1MCM has released its Spring/Summer limited collection "MÜNCHEN CUTE MONSTERS," inspired by the world's largest football event.

Text by KAJII Makoto (OPENERS)



Receive Football Fan Goods with Purchase from the "MÜNCHEN CUTE MONSTERS" Collection



The "München Cute Monsters" collection is inspired by 19 animated characters, depicting the vibrancy of Brazilian culture and the festivities of the world's largest football tournament. In this collection, the pop art characters "Victor & Victoria" serve as MCM's monster mascots for the event.

Various elements, including their iconic dog, are added from their animated world, with cheerful monsters playfully adorning the collection.

The lively monsters are colored in green, blue, and yellow, symbolizing the Brazilian flag, and their goggle-like eyes are imprinted alongside football elements such as the black pentagons found on the tournament's footballs.

The "München Cute Monsters" collection features MCM's travel essentials, backpacks, pouches, shoppers, and mini tambourine pochette. Additionally, it includes passport-sized wallets, zip-around wallets, cardholders, and leather keychains from their small leather goods line.

MCM GINZA HAUS 1
1F Jūjiyā Bldg., 3-5-4 Ginza, Chuo-ku, Tokyo
Tel. 03-5524-7177
Hours | 12:00 PM - 8:00 PM
Open Daily (excluding New Year's holidays and building closures)
http://www.mcmworldwide.com/ja/