FASHION /
WOMEN
October 30, 2014
Beyond Cool: Flagship Store 'CHAN LUU Aoyama' Opens
Beyond Cool|Beyond Cool
The World's Only Flagship Store Opens in Tokyo's Aoyama District
CHAN LUU Aoyama Opens as a Standalone Store
CHAN LUU, the jewelry fashion brand from Los Angeles, is synonymous with multi-wrap bracelets. The world's only flagship store, "CHAN LUU Aoyama," has opened on Aoyama's Kotto-dori street.
Text by KAJII Makoto (OPENERS)
Full Lineup Including Necklaces, Stoles, and Earrings
The CHAN LUU brand, launched by Vietnamese-born designer CHAN LUU, is known for its celebrity endorsements and features in fashion magazines worldwide.
The handmade pieces are often inspired by traditional cultures from around the world and frequently use natural or semi-precious stones. Among them, the wrap bracelet, with its gentle feel that conforms perfectly to the wrist, has a large following among men as well.
The standalone store "CHAN LUU Aoyama," located on Kotto-dori street in Tokyo's Aoyama district, features a light and clean aesthetic with a white base, similar to the Los Angeles showroom. It showcases the brand's signature wrap bracelets, as well as necklaces, earrings, and scarf collections, fully embodying the CHAN LUU worldview.
The theme for this season's new arrivals, coinciding with the opening, is "Indian Summer." A variety of new ethical and colorful items, drawing inspiration from CHAN LUU's design sources, are also available. The "CHAN LUU Aoyama Limited Bracelet," created to commemorate the opening, features Swarovski crystals on cowhide leather and is limited to 100 pieces each for women and men.


