MARELLA Launches Capsule Collection "ART.365"
FASHION / WOMEN
October 30, 2014

MARELLA Launches Capsule Collection "ART.365"


MARELLA


MARELLA Launches Capsule Collection "ART.365"



Italian fashion brand MARELLA has launched its new capsule collection, "ART.365," featuring Milla Jovovich. The project proposes items that can be worn seasonless, 365 days a year.

Text by Yuzu Kuromiya



A Lineup of Versatile and Practical Items



MARELLA is an Italian brand for the positive, active woman of today, who possesses a free spirit and a youthful mindset. This season, MARELLA introduces "ART.365," a capsule collection featuring items crafted with meticulous attention to fabric and design, suitable for wear 365 days a year, regardless of season. All pieces are made from "ART.365," a soft, fluid fabric that resists wrinkles and is perfect for all seasons. The designs are also characterized by their multitasking, timeless appeal.

The collection includes wardrobe essentials such as dresses, skirts, blouses, jackets, and trousers. Each piece is designed with a focus on being seasonless and suitable for any occasion, offering the flexibility to adapt to various settings depending on styling. Standout pieces within this modern, polished collection include the biker jacket, midi skirt, box-silhouette blouse, and sleeveless overalls.


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Milla Jovovich, who has been the brand's image model since 2012, appears in the campaign visuals. She effortlessly embodies the brand's motto, "Create your own style," by coolly styling the biker jacket. This collection is scheduled to launch on Wednesday, August 20th, at MARELLA stores nationwide.


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