GIORGIO ARMANI | Latest 'Frames of Life' Collection Revealed

GIORGIO ARMANI

New Film Released for Eyewear Campaign "FRAMES OF LIFE"

Giorgio Armani presents a new film for its eyewear campaign, "FRAMES OF LIFE." The story unfolds, capturing moments of everyday life through frames, with the theme of "fragments of daily life."

Text by KUROMIYA Yuzu

Frames Capture the Accumulation of Every Moment

Giorgio Armani continues to release campaign films that tell the story of its new sunglasses. In this campaign, Giorgio Armani eyewear becomes an extension of the wearer, appearing as a companion on life's journey. It serves not just to see the world through frames, but as a tool to capture subtle nuances and live every moment with greater interest. The film, shot in monochrome, employs cinematic techniques that elevate the narrative to a new dimension.

The story unfolds with a chance encounter between a man and a woman, their gazes intertwining, leading to a desire to meet again. Their eyes reflect in each other's eyewear lenses as the protagonists explore the meaning of an unprecedented moment. With no means to contact each other, their relationship's future...—...is the central focus of the narrative.

The eyewear featured in this short film embodies absolute beauty and elegance, crafted with exceptional materials and unique finishes, akin to true masterpieces. Design and quality are balanced to create sleek forms. Each piece of eyewear upholds the brand's heritage while embracing innovation without compromise.

The acetate frames are available in two colors: Havana and Horn. Options include matte finishes, glossy treatments, and engraved details. Rivets created specifically for this collection are attached to both the front and the temple tips, enhancing the frames' originality. The "Frames of Life" logo is subtly placed on the inside of the left temple.