Into Mika Ninagawa's World of Pure Happiness

ETRO's signature vibrant color palette and creativity merge with Mika Ninagawa's fantastical, dreamy world. The result is a collection brimming with a joyful atmosphere, reminiscent of an earthly paradise. The items feature prints that combine ETRO's iconic paisley with bold, colorful butterflies, a motif symbolic of Ninagawa's work, adorning tote bags, handbags, and accessories. Each piece is a vibrant and striking statement, guaranteed to brighten your mood.

This collection launches on February 12th (Wednesday) at The Stage, 1st floor, Isetan Shinjuku Store, followed by the ETRO Ginza Main Store from February 18th (Tuesday). Subsequently, after pop-up stores at Ginza Mitsukoshi, Hankyu Umeda Main Store, and Tokyu Toyoko Store at Shibuya Station, it will be available at all ETRO boutiques nationwide from March 1st (Saturday).

ETRO and Mika Ninagawa, whose exceptional synergy has captivated audiences, previously collaborated on a special store opening last year. Their reunion, like finding a beautiful paradise, is truly remarkable.

Eden Capsule Collection 2014
February 12th (Wed) - February 17th (Mon) Isetan Shinjuku Store, Main Building 1F The Stage
February 18th (Tue) - February 23rd (Sun) Ginza Mitsukoshi, 4F
February 26th (Wed) - March 4th (Tue) Hankyu Umeda Main Store, 1F
February 27th (Thu) - March 12th (Wed) Shibuya Station, Tokyu Toyoko Store, West Building 1F
February 18th (Tue) - ETRO Ginza Main Store
March 1st (Sat) - Available at ETRO boutiques nationwide

ETRO Japan
Tel. +81-3-3406-2655
http://www.etro.com/