FASHION /
WOMEN
January 23, 2015
Victorinox | New Lines in Popular Fragrance: "SNOW flower" & "SNOW power"
Victorinox
New Line of Popular Fragrance "Victorinox SWISS unlimited"
"SNOW flower" & "SNOW power"
Victorinox (ビクトリノックス), a brand popular for its army knives, watches, and business bags. The new line of Swiss Army Fragrance "Victorinox SWISS unlimited," which won the FiFi Award for Innovation of the Year last June, will be released on November 1st (Tuesday) at Victorinox shops nationwide. The new line includes "SNOW flower" for women and "SNOW power" for men.
Text by OPENERS
High-Quality Scents Inspired by the Army Knife Image on the Packaging
The new "SNOW" line of "Victorinox SWISS unlimited" fragrances evokes the beautiful, liberating, and grand imagery of the Swiss natural landscape. The scents express the crispness and freshness of early winter in the Swiss Alps.
"SNOW power," a men's fragrance with a striking woody aroma, is based on the refreshing scent of grapefruit, enhanced with amber, vetiver, Atlas cedarwood, and clary sage, evoking the warm scent of a forest where wood crackles by the fireplace.
"SNOW power" has already garnered acclaim as a masterpiece, ranking among the top 5 in the Men's Fragrance category at this year's FiFi Awards in May.
<Fragrance>
Left/Victorinox SWISS unlimited "SNOW flower"
Price/Volume: ¥9,030 (30ml)
Right/Victorinox SWISS unlimited "SNOW power"
Price/Volume: ¥9,030 (30ml)
"SNOW flower," a women's fragrance with a spicy oriental aroma, is based on the spicy scent of white ginger, blended with vanilla, patchouli, rose, and orris. It offers an elegant and gentle warmth within a cool, winter-inspired scent.
The packaging is also unique, featuring a keychain for easy portability during outdoor activities and a twist-on/off system that eliminates the need for a cap.
Additionally, the special edition "PURE METAL EDITION" of "Victorinox SWISS unlimited," also released on November 1st (Tuesday), is limited to 50 units in Japan.
The "PURE METAL EDITION" features a special case embodying Victorinox's 125-year history of providing high-quality stainless steel tools worldwide, including knives. This custom case is made of a zinc alloy called ZAMAK and was produced at Victorinox's knife factory in Ibach, Switzerland. The folding transparent case is inscribed with a serial number and the signature of Victorinox founder Karl Elsener.
<Fragrance>
"PURE METAL EDITION"
Price/Volume: ¥12,600 (75ml) Limited to 50 units in Japan
Victorinox Japan
http://www.victorinox.co.jp/