FASHION /
WOMEN
January 26, 2015
BOBBI BROWN | Introducing the Hydrating Skincare Line
BOBBI BROWN
Hydrate, Balance, Revitalize
Introducing the 'Hydrating Skincare' Line
On September 17 (Friday), Bobbi Brown will launch the "Hydrating Skincare" line, featuring five items. Based on mineral-rich hot spring water from Utah, USA, and formulated with naturally derived moisturizing ingredients, this line enhances the skin's inherent functions to promote healthy skin.
Text by OPENERS
A Skincare Line for Ideal Skin Condition, Rich in Moisture
The inspiration for the "Hydrating Skincare" line, launching this time, comes from the mineral-rich hot springs founder Bobbi visited in Utah. Experiencing the softness and radiance of her skin after bathing in the springs, she realized that "moisturization" is essential for maintaining healthy skin, leading to the creation of this line.
Bobbi herself says, "The Hydrating Skincare line has a light texture that quickly absorbs into the skin, keeping it soft and radiant all day. This allows my most essential products, concealer and foundation, to blend seamlessly and smoothly, while the natural plant-derived fragrance provides a fresh sensory experience."
Hydrates the Skin
＜Toner＞
Hydrating Face Tonic
Price | ¥5,250
Volume | 200mL
A toner that balances the skin, usable immediately after cleansing. It softens and smooths the skin, enhancing the penetration of subsequent skincare products.
Protects Skin from External Damage
＜Cream＞
Hydrating Gel Cream
Price | ¥6,300
Volume | 48g
A refreshing water-based gel emulsion, recommended for those with oily or combination skin, or those who prefer a light-feeling moisturizer. It delivers abundant moisture, maintaining firm, resilient, and revitalized healthy skin, and also serves as an excellent makeup base.
Soothes and Comforts the Skin
＜Cream＞
Hydrating Face Cream
Price | ¥6,300
Volume | 48g
This rich, emollient cream quickly hydrates and powerfully locks in moisture. It conditions the skin throughout the day, maintaining nourishment while keeping the skin smooth and plump. It provides a lasting fresh radiance, similar to freshly applied makeup. Recommended for normal to dry skin.
Soothes and Comforts the Eye Area
＜Eye Cream＞
Hydrating Eye Cream
Price | ¥6,300
Volume | 14g
This eye cream melts into the skin, quickly absorbing to keep the delicate eye area soft, smooth, and refreshed for extended periods. Its light texture and refreshing hydration make it an ideal base for concealer.
Softens Skin Overnight
＜Cream＞
Hydrating Intense Night Cream
Price | ¥7,875
Volume | 48g
This cream revitalizes the skin and provides abundant moisture, powerfully supporting the skin's natural functions during its nighttime repair process. It hydrates fine lines, promoting smooth, radiant skin.
The "Hydrating Skincare" line is formulated with sodium hyaluronate and glycerin, which have high moisturizing power, along with other naturally derived moisturizing ingredients. It quickly replenishes moisture in dehydrated skin while creating a hydrating barrier to prevent moisture loss from the skin's surface for extended periods. Furthermore, it supports the skin's natural functions through ingredients like collagen, providing moisture to enhance skin's firmness and texture, resulting in a radiant complexion.
Bobbi Brown
Tel. 03-5251-3485
http://www.bobbibrown.co.jp