Window Display Designed by Sofia Coppola

The Louis Vuitton Shinjuku store captivates with a facade featuring the brand's iconic traditional Damier pattern. At the center of the first floor, an installation titled 'Cause and Effect' by Korean artist Do Ho Suh utilizes the double-height space. Approximately 42,000 acrylic figures, suspended from stainless steel and aluminum frames, form lines from the ceiling, adorning the interior like a colorful chandelier.




The first floor showcases the latest city bags, small leather goods, and accessories, primarily for women. Ascending the spiral staircase to the second floor reveals travel luggage, men's items, shoes, and the first-ever offering of women's ready-to-wear in the Shinjuku area.

Currently, the window display features a vibrant and sophisticated installation designed by Sofia Coppola. To commemorate the opening, the 'Damier Color Élégant' pochette, exclusively available at the Shinjuku store in Japan, will be released.