The mysterious story unfolds at London's prestigious Savoy Hotel

The "Bamboo"—a symbol of Gucci's history and tradition, born in 1947 and continuing to shine through the ages, loved by many—is the focus of Gucci's new short film, "Bamboo Confidential."this Autumn/WinterIt was created with a focus on the new season's handbags, the chic "Bamboo Shopper" and"Lady Lock".





The story, a fusion of suspense and captivating style, was filmed at the historic and prestigious Savoy Hotel in London. In fact, this very hotel is where Guccio Gucci, the founder of Gucci, worked as an elevator boy in the early 1900s. It was here, captivated by the new social classes enjoying travel, that the young Guccio Gucci conceived the idea of one day launching his own leather goods brand. The filming took place in the elevator of this very hotel, a place of special significance to the brand.

The short film unfolds a game of allure and exploration, drawing us back to the origins of founder Guccio Gucci while immersing us in the timeless beauty of the Bamboo.

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