Pre-orders for Latest Items Begin Immediately After the Show

The collection circuit, which tours four major cities starting in New York, has begun with momentum, and Fashion Week has already moved its stage to London. The highlight here is undoubtedly Burberry Prorsum. The highly anticipated show is scheduled to start at 10:30 PM JST on September 16th (Monday, holiday). Of course, it will be live-streamed worldwide again this time.







Immediately after the show, a limited-time content "Runway Made To Order" will be available on the official website (Burberry.com), allowing early pre-orders and purchases of the latest items such as apparel, bags, eyewear, and watches announced on the runway. Those who pre-order or purchase during this period will also have their names added to the items. Additionally, look photos and backstage shots will be updated regularly on the official Sumally account (sumally.com/burberry), so be sure to check that out as well.

Capturing the Latest Collection with the Buzzworthy "iPhone 5s"!

And what's more, this show features a collaboration with Apple Inc. of the United States. Astonishingly, they will be using the highly talked-aboutnew iPhone model "iPhone 5S"to photograph and film the proceedings before, during, and after the show.

On the next page, we will introduce a special Burberry movie shot with the latest "iPhone 5s."









As you know, the "iPhone 5s" is scheduled for release on Friday, September 20th. Ahead of its worldwide launch,BurberryProrsum's show will be an early showcase for the "iPhone 5s." And remarkably, Burberry has already captured photos and videos using the "iSight camera" function of the "iPhone 5s." What follows below is the result. As you can see, the quality of the enhanced "iSight camera" is truly astonishing.

"The iPhone camera, arguably the world's most popular camera, has made it even easier to take great photos with the iPhone 5s. We're excited to see the photos and HD videos Burberry has captured with the new iSight camera," said Greg Joswiak, Apple's vice president of Worldwide Hardware Product Marketing.



"This collaboration highlights not only the relationship between our two companies but also our shared values of design and craftsmanship. We are passionate about creating beautiful products and delivering emotional experiences through technology," says Burberry Chief Creative Officer Christopher Bailey. "Exploring the capabilities of the iPhone 5s is incredibly exciting. We will continue to pioneer new experiences that blend the physical and digital, and we look forward to seeing what role this plays in the future."

This is a brilliant surprise, characteristic of Burberry, which actively engages in digital communication with exceptional speed and flexibility within the fashion world. The photos and videos taken on this day will be released soon after the show, so please stay tuned.

Burberry Prorsum's runway shows, always a topic of conversation for their unique and thematic productions, begin at 10:30 PM JST on Monday, September 16th. Be sure to witness the event from the front row.


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