The Radiant Gatsby Era Reborn

That night, New York sparkled with Tiffany diamonds.

The "Great Gatsby" collection was unveiled at the Tiffany & Co. flagship store on Fifth Avenue. The windows were also transformed in Gatsby's style, revealed as special displays reflecting the film's world.




The most talked-about film this year is Baz Luhrmann's "The Great Gatsby." Known for his visually stunning and stylish direction, Luhrmann's film has become a major hit across the United States.

In this cinematic adaptation, alongside the stellar cast of Leonardo DiCaprio as Gatsby and Carey Mulligan as Daisy, the real Tiffany diamonds used in the film have become a major talking point.

Tiffany collaborated with production and costume designer Catherine Martin to create the jewelry for the film. It is rare for genuine gemstones to be used as props, making this special collection from Tiffany all the more unmissable.



The flapper-style headdress the heroine Daisy wears in the film's trailer and posters—quintessentially embodying the free-spirited young women of the 1920s who defied social and moral constraints—is "The Savoy" by Tiffany.

Seeing the actual piece is breathtaking, its dazzling brilliance a testament to exceptional diamonds and masterful craftsmanship. It features a total of 25.06 carats of round brilliant-cut diamonds. We highly recommend looking for this sparkle in the film.




The Great Gatsby
Opens Friday, June 14th, at Marunouchi Piccadilly and other theaters nationwide.
Director | Baz Luhrmann
Screenplay | Baz Luhrmann, Craig Pearce
Starring | Leonardo DiCaprio, Tobey Maguire, Carey Mulligan, Joel Edgerton
Distribution | Warner Bros. Pictures Japan
2013 / USA / 142 minutes
www.gatsbymovie.jp

The 1920s: New York's Most Glamorous Era

The 1920s were the "Jazz Age," when New York shone with unparalleled brilliance.

Jazz, led by Duke Ellington, swept the nation. Flappers with bobbed hair and knee-length dresses danced the Charleston, while automobiles, radio, and cinema rapidly advanced modern culture. It was an era of burgeoning entertainment, known as the "Roaring Twenties."



It was also during this time that Art Deco skyscrapers, such as the Chrysler Building, were successively erected.

This era is perhaps best captured in F. Scott Fitzgerald's masterpiece, "The Great Gatsby," published in 1925. Today, it is considered a cornerstone of American literature. Fitzgerald's wife, Zelda, was an icon of the flapper movement, and the couple were celebrities in high society. In fact, F. Scott Fitzgerald was a regular customer of Tiffany & Co.

One can imagine him selecting exquisite rings and necklaces from Tiffany for his beloved Zelda. Knowing the deep connection between Tiffany and the Gatsby story makes it all the more intriguing.

Experience Jewelry Straight from the Film: The Great Gatsby Collection

Several pieces from the jewelry Tiffany created for "The Great Gatsby" this season have also debuted as part of the Great Gatsby Collection. Elegant designs, such as the yellow diamond Daisy brooch and the Art Deco diamond and sapphire ring, are quintessentially Tiffany.



Furthermore, the Ziegfeld Collection, inspired by the Great Gatsby Collection and Tiffany's archival jewelry from the 1920s, offers wearable and accessible pieces. Sterling silver Daisy lockets and freshwater pearl tassel necklaces evoke the elegance of the '20s. For men, rings adorned with Daisy motifs and cufflinks with a black enamel finish are particularly appealing.




It is Tiffany's unique magic, born in New York, that transforms the essence of the Jazz Age into such glamorous and sophisticated jewelry.

Gala Party Attended by Gwyneth Paltrow and Sarah Jessica Parker

This year, Tiffany's highest-end line, the Blue Book Collection, also presented Jazz Age-themed creations at its New York flagship store. The Blue Book Collection, adorned with the finest gemstones, is breathtakingly beautiful—a true statement of luxury befitting royalty and celebrities worldwide.



To commemorate the unveiling of this Blue Book Collection, the "Blue Book Ball" was held that evening. A giant Tiffany blue box appeared at the iconic Rockefeller Center. The night sky was bathed in Tiffany Blue light, and the sight of the familiar blue box with its white ribbon was like a fairy tale.

Inside the blue box,The Rockefeller Center Courtyard Transformed into a Party Venuethe courtyard, famous for its ice-skating rink in winter, served as the party space, with its sculptures forming a magnificent stage.

Hollywood actresses such as Gwyneth Paltrow, Sarah Jessica Parker, Kate Hudson, and Jessica Biel attended this glamorous party. The dresses worn by Kate Hudson and Jessica Biel were in shades of blue, a nod to Tiffany.



At the party venue,Women in feathered headdresses swung high on swings,while on stage,a dance troupe performed songs and dances to "Diamonds Are A Girl's Best Friend,"making it feel like a time-travel to a Jazz Age dance club.

The story of Gatsby, a wealthy man devoted to one love, and Daisy, who inspires eternal devotion, continues to captivate people across generations, just as Tiffany's jewelry holds an eternal radiance.

On the night the Jazz Age was recreated, New York City shone alongside Tiffany.