SAINT LAURENT | Daft Punk Appears in Saint Laurent Campaign
FASHION / WOMEN
January 28, 2015

SAINT LAURENT | Daft Punk Appears in Saint Laurent Campaign


SAINT LAURENT


Daft Punk Appears in Saint Laurent Campaign



Daft Punk joins the Saint Laurent Music Project, an initiative that has evolved into a portrait campaign where rock stars personally embody Saint Laurent collections and iconic pieces. The resulting visuals are undeniably cool and striking.

Text by KUROMIYA Yuzu




Where Fashion Meets Cyberpunk



The project, aimed at deepening the maison's connection with musicians, has officially launched with a focus on campaign visuals.Saint Laurent Music ProjectThe brand has already garnered attention with its Fall/Winter 2013 campaign, featuring artists such as Kim Gordon, Marilyn Manson, Ariel Pink, and Courtney Love. Now, the immensely popular French electronic duo Daft Punk makes a notable appearance.

In the released campaign visuals, Daft Punk is seen wearing a dazzling 'smoking' jacket entirely adorned with black sequins. This collaboration between Hedi Slimane, a creator at the forefront of both fashion and music, and Daft Punk has resulted in an exceptionally cool visual.



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Daft Punk also produced the soundtrack for the womenswear runway show of the Spring/Summer 2012 collection, shortly after Hedi Slimane was appointed Creative Director of Saint Laurent.

This project, with its strong ties to rock and punk culture, is uniquely expressed through Hedi Slimane's vision. We eagerly anticipate which artist will next grace Saint Laurent.

Saint Laurent
Tel. 0570-016655
http://www.ysl.jp/ja_JP