idea by SOSU | A salon-style select shop for discovering your true self

idea by SOSU

A Salon-Style Select Shop by Appointment Only

Discover Your True Self with Expert Curation

“idea by SOSU” is a select shop with a rather unique approach: by appointment only. This new style of shop is curated by SOSU, the company behind the brand “MIHARAYASUHIRO,” and first opened its doors in Harajuku, Tokyo, seven years ago. Currently, the shop is located on the fourth floor of a building past Ton-chan Street, in a space adjacent to SOSU’s showroom. It’s a place that fashion aficionados frequent, and it’s said that anyone who visits is bound to fall in love with fashion. But why is that? Let’s unravel the mystery here.

Realization by FUJITA Mayu (OPENERS)

A Select Shop by Appointment Only
What is “idea by SOSU”?

Relocated and reopened in February this year, “idea by SOSU” is a select shop operating strictly by reservation. While its curated items, infused with a unique sensibility, are noteworthy, its unprecedented business model has garnered attention, making it a hidden gem. Why is this salon-like style necessary now? We asked director Nozomi Ryomoto.

Free Mix-and-Match Styling Beyond Trends
Four Winter Styles Proposed by “idea by SOSU”

From sought-after brands like “ACNE,” favored by fashion connoisseurs worldwide, and the buzzworthy Japanese designer brand “mame,” to unique labels with captivating worlds such as “ALAIA” and “Paco Rabanne,” “idea by SOSU” offers a collection of high-quality items selected with the buyer’s distinct sensibility. What kind of styles are inspiring “idea” this season? Here, we present four looks featuring four notable brands.

idea by SOSU
3-30-12 Jingumae, Shibuya-ku, Tokyo 03 Bldg Jingumae 4F
Tel. 03-5775-7941
Email. idea@sosu.co.jp
Hours | 12:00 PM - 8:00 PM, Closed Thursdays
http://www.ideabysosu.com/

Brands Carried | 3.1 PHILLIP LIM / ACNE / ALAIA / BALENCIAGA / CHLOÉ / CO / GOOSSENS / INES&MARECHAL / MAISON MICHEL / mame / MIHARAYASUHIRO / Paco Rabanne / Présenté par va-tout / Pistil etc…