FASHION /
WOMEN
April 5, 2017
An Online Media Outlet Directly Connecting Fashion Magazines and Shopping | NET-A-PORTER
NET-A-PORTER
An Online Media Outlet Directly Connecting Fashion Magazines and Shopping
Why NET-A-PORTER is Loved Worldwide
NET-A-PORTER, a luxury online select shop originating from London, UK. Its rich content serves as fashion inspiration just by browsing, captivating women worldwide with its stylish and enjoyable experience. Similar to its sister site,MR PORTERit offers many brands that are difficult to obtain in Japan, catering to a wide range of age groups and seeing significant demand for gifts.
Text by ANDO Sara (OPENERS)
Stimulating Women's Shopping Desires with Tasteful Selections and Rich Content
In an era where content marketing is becoming mainstream, media-type online shopping sites featuring abundant information, much like web magazines, are on the rise. NET-A-PORTER can be considered a pioneer in this space.
NET-A-PORTER launched in June 2000 as a forerunner in online luxury fashion shopping for women. Since then, it has captivated a global fanbase, establishing an unparalleled position and solidifying its status among numerous online shops.
Over 450 brands are available, from high-end fashion houses like Gucci, Saint Laurent, Chloé, and Prada, to contemporary and casual labels. It also carries popular Japanese brands such as Burberry and RMS Beauty, alongside cosmetics not yet available in Japan like Charlotte Tilbury. Furthermore, it offers a wide selection of fine jewelry and watches from brands like IWC and Tiffany, as well as sportswear lines from Fendi's ski collection and Tory Burch's sports line.
NET-A-PORTER actively collaborates with brands and designers for exclusive items only available on the platform. In 2016, collections with Gucci and SJP by Sarah Jessica Parker were released to great acclaim. More recently, exclusive products in collaboration with Sacai were unveiled.
The site boasts a sophisticated design reminiscent of a fashion magazine, offering users the joy and pleasure of shopping. This is no surprise, as NET-A-PORTER's founder, Natalie Massenet, was a former fashion editor. In an era when online shopping was not yet widespread, she envisioned creating a stylish shopping site, akin to reading a magazine, that would enrich fashion and lifestyle, leading to the establishment of NET-A-PORTER.
GUCCI FOR NET-A-PORTER
SJP by Sarah Jessica Parker × NET-A-PORTER EXCLUSIVE
The web magazine 'THE EDIT' published within NET-A-PORTER is updated every Thursday. Its glamorous content, featuring supermodels and Hollywood actresses, is supported by over 6 million female users and fans, enjoying immense popularity. Moreover, with professional editors involved in its production, the editorial quality is top-notch. The abundant content, including designer interviews, styling advice, vacation tips, and the latest skincare methods, is captivating. All clothing featured on the pages is available for purchase. Hovering the cursor over an item reveals a 'SHOP NOW' prompt, and clicking it leads to the product detail page.
Currently, NET-A-PORTER releases new arrivals every Monday, Wednesday, and Friday, shipping to 170 countries worldwide. Prices are displayed in dollars, but duties and fees are payable upfront and confirmed at the time of order, eliminating any complex calculations. Its exceptional customer care service is outstanding, offering assistance with gift consultations and occasion-based styling, and even supporting communication in Japanese. Furthermore, a significant appeal is the 28-day free return and exchange policy for purchased items. The stylish packaging and meticulous wrapping are also highly regarded, making it ideal for gifts.
Additionally,like MR PORTER, the personal shopping service, exclusively for EIPs (Extremely Important Persons - top clients), is another popular factor. Each client is assigned a dedicated personal shopper who offers previews of the latest collections, pre-orders for new arrivals, personalized product recommendations, styling and coordination support (including in-home wardrobe consultations in London), invitations to events, and benefits like free shipping.
Furthermore, 'Porter Magazine,' launched in February 2014, resembles a conventional fashion magazine but is integrated with a shopping app, functioning as an e-commerce catalog. By scanning desired items with the app's camera, users can be directed to the NET-A-PORTER product purchase page.
NET-A-PORTER has continued to be cherished by those who appreciate authenticity and find joy in adorning themselves with the added value that genuine items possess. With its tasteful selections and forward-thinking new initiatives and innovative ideas, it will undoubtedly continue to captivate many fans and offer the joy of shopping.
A $200 gift voucher for shopping, paired with NET-A-PORTER's women's fashion magazine 'Porter Magazine,' will be given away to 10 lucky winners. Apply now!
Please send your application, including the required information, topresent@openers.jp.
Required Information | ① Full Name (Read Aloud) / ② Age / ③ Gender / ④ Occupation / ⑤ Address / ⑥ Phone Number
Selection & Winner Notification | Winners will be notified by the shipment of their prize.
Deadline | April 28, 2017 (Friday) 24:00
*If there are many applicants, a lottery will be held.