Vibrant Imagery Featuring Emerging Models

Shot with photographer Mario Testino under the direction of Christopher Bailey, this campaign visual focuses on items that embody this season's theme, as showcased on the Spring/Summer 2016 runway, alongside the brand's iconic Made in England trench coats and Scottish cashmere scarves.

The campaign also features emerging British models at its core. With a focus on young talent who have also graced the runway, the visuals are brought to life with a fresh cast including Dylan Brosnan, Ruth & May Bell, Bella Yentob, Hayett Belarbi McCarthy, Eliza Fairbanks, Misha Hart, Liam Gardner, Sol Goss, Ben Gregory, and Louie Johnson, creating a dynamic collection.



Each visual highlights key items that signify the runway concept, asserting their iconic presence. For the Spring/Summer 2016 menswear show visuals, Burberry presented "Straitlaced," a term implying strictness, juxtaposed with poetic elements. Echoing this "Strait - Laced" runway theme, the campaign visuals showcase formal pieces in romantic stylings.

Meanwhile, the womenswear collection, which expressed the show's "FUNCTION REGALIA" theme by combining functional, sporty items with elegant couture (REGALIA), also features prominent pieces in the campaign. Key items from the runway, such as backpacks and biker jackets, are iconically incorporated.