MARNI at H&M | Campaign Film by Sofia Coppola for MARNI at H&M Released!
MARNI at H&M
Campaign Film by Sofia Coppola Released!
The highly anticipated campaign film for MARNI at H&M, directed by Sofia Coppola, has finally been unveiled. With a level of polish that rivals a feature film, this notable collaboration is a must-see.
Text by FUJITA Mayu (OPENERS)
A Short Story Set in Marrakech, Morocco
MARNI at H&M will be available in Japan from Saturday, March 10th. Following in the footsteps of past H&M designer collaborations with esteemed brands like Versace, Karl Lagerfeld, Stella McCartney, Comme des Garçons, and Lanvin, the announcement of Marni's involvement sent ripples of excitement through the fashion world.
Adding to the anticipation for the collection's arrival, the news that Sofia Coppola would direct the campaign film created a significant buzz. That much-awaited film has now been released.
Regarding the film's premiere, the director commented, "It was fun shooting MARNI at H&M. I wanted to express the 'dream world' that fashion can bring us through this film."
The short story, set against the backdrop of Marrakech, Morocco, captures the everyday lives of girls adorned in MARNI at H&M. This unique, atmospheric portrayal is not to be missed.
From left: Director Sofia Coppola, Consuelo Castiglioni, Creative Director of Marni
Original Patterns Full of "Marni-ness"
For this collection, Consuelo Castiglioni, Marni's Creative Director, presents garments adorned with the brand's signature, original patterns, alongside colorful, oversized accessories. Each piece exudes a positive energy, embodying the essence of "Marni-ness."
The womenswear collection centers on all-over print items in bold color palettes, offering suggestions for layering—whether matching or intentionally clashing. The vivid color palette and prints, inspired by Africa and featuring simple color blocking, are particularly noteworthy. For menswear, the collection proposes relaxed, loose silhouettes crafted from soft colors and fabrics. Printed accents on linings and shirt details add a touch of flair to the style.
H&M Hennes & Mauritz Japan
Tel. 03-5456-7070
www.hm.com/jp