FASHION /
WOMEN
May 20, 2015
LOEWE | Pre-release of the New "Amazona"! "Loewe Masters of Leather" Exhibition Held at Isetan Shinjuku
LOEWE
A LOEWE Atelier Appears at Isetan Shinjuku?
"LOEWE: Masters of Leather" Exhibition Held
The "LOEWE: Masters of Leather" exhibition, where you can experience LOEWE's craftsmanship, is being held. You can get an early look at new "Amazona" bags and witness live demonstrations by skilled artisans, offering a full immersion into LOEWE's charm. The skill of the artisans who create these magnificent bags is truly a must-see!
Text by Yuzu Kuromiya
Experience the Reason for Being a "Master of Leather"
LOEWE, now a world-leading leather brand with its high-quality items born from exceptional craftsmanship, is holding the "LOEWE: Masters of Leather" exhibition at "The Stage" on the first floor of the Isetan Shinjuku Main Building. The exhibition will feature an advance sale of a multicolor version of LOEWE's iconic "Amazona" bag, along with live demonstrations of bag making by LOEWE's skilled artisans, allowing visitors to experience LOEWE's craftsmanship firsthand. New initiatives, such as interactive content using a mobile application, will also be introduced.
The stage decoration and the half-window installation coordinated with the stage were handled by Robert Clarke, an art director and popular illustrator. The colorful Spanish palette, rendered in his distinctive pop style, creates a pop and artistic space that brings the stories associated with LOEWE to life.
The New "Amazona" Arrives Before Anyone Else!
The highlight this time is undoubtedly the advance sale of the new "Amazona." The highly popular iconic bag appears in a multicolor version, boldly color-blocked in vivid hues! Its colorful, on-trend style and vibrant colors are utterly captivating.
To make this event even more unique, an application for Android phones has been created! By downloading the "LOEWE AR App" from the "Android Market" and pointing your camera at designated images on the stage or in the windows, you can access video content and themes through the AR app, delving into LOEWE stories that cannot be fully conveyed by the displays alone.
Special Book "Masters of Leather" Appears
Furthermore, the special book "Masters of Leather," created to honor the brand's exceptional skills and knowledgeable artisans, with design by Robert Clarke who also handled the exhibition's design, will be unveiled!
Clarke commented, "Madrid's magnificent and stately cityscape, and the warm, compassionate spirit of the LOEWE company welcomed me. Witnessing LOEWE's high level of skill, knowledge, and the working process firsthand was a truly astonishing experience for me."
LOEWE, boasting a 165-year history, continues to captivate people worldwide. We encourage you to experience firsthand the reasons for its enduring appeal.
Special book "Masters of Leather" ¥58,800 (reference price)
"LOEWE: Masters of Leather" Exhibition
Dates | September 21 (Wed) - 27 (Tue)
Venue | Isetan Shinjuku Main Building 1F, The Stage
LOEWE Customer Information Service
Tel. 03-6215-6116