A Timeless Classic Handbag, Modernly Updated

The "Jackie Bag," famous within Gucci's archives, holds a uniquely special place in the brand's 90-year tradition and history. First appearing in the 1950s, this handbag was a favorite of Jacqueline Onassis, who carried various versions throughout the 1960s. As the former First Lady cherished this style, the handbag soon became known by the name "Jackie."

It was in Spring/Summer 2009 that Creative Director Frida Giannini modernized and revived the "Jackie Bag" as the "New Jackie Bag." The "New Jackie Bag" retained the charm of the original's rounded shape and closure details, while adding a modern flair with a large tassel and incorporating a soft material that offered a loose fit to the body's contours, focusing on the preferences of contemporary women, and thus became a sensation.

And now, a new "Jackie Bag" has emerged, returning to its classic design while updating its details.



The materials, of course, emphasize quality, including crocodile, python, ostrich, and exceptionally soft calfskin. Bags finished with these precious skins are magnificent. Gucci's signature craftsmanship is evident in every detail. The large leather topstitching is handmade, incorporating the saddle-making techniques of Florentine equestrian artisans.

Another notable feature of this new collection is its two-way functionality. The shoulder strap is adjustable in length, allowing it to be worn as either a shoulder bag or a handbag.

Its timeless, universal appeal, the craftsmanship imbued with Florentine tradition, and the functionality and capacity updated for the modern Gucci woman – this season, the "Jackie Bag" deserves a place at the top of your wish list.

Gucci Japan Customer Service
Tel. 03-5469-6611