Bright skin from the moment of application, by addressing the root causes.

Even with a few wrinkles or dark spots, skin that is smooth and translucent appears youthful. Conversely, even young skin that shows uneven tone and dullness can look tired and aged. While one might want to address this, it's difficult to notice imbalances in skin tone on one's own. Unlike problems like wrinkles or dark spots that are immediately obvious when looking in the mirror, these issues are often overlooked. However, this is a crucial problem that affects one's overall appearance. Therefore, if you feel your skin is 'somehow not quite radiant,' uneven tone and dullness should be the first things you suspect.

Not all skin cells are of the same quality, and the speed of cell turnover is not constant, leading to uneven cell shapes. This results in imbalances in skin surface tone and brightness, which in turn lead to problems like uneven tone and dullness. The effects are exacerbated by various stressors such as UV rays, dryness, and fatigue, making the season from autumn to winter, especially after a harsh summer for the skin, a time for caution. If left untreated, uneven tone and dullness are said to accumulate further.

To prevent this, the new serum 'Idealist Even Skin Tone Illuminator' has been created. It addresses the complex causes of various skin tone issues. With its uniquely developed, groundbreaking technology, it makes possible the achievement of 'instant radiance upon application' and an 'ideal skin tone through continuous care.'

Banish dark circles and dullness with the ceramic applicator!

Stagnation of blood and lymph flow caused by UV rays, dryness, computer use, lack of sleep, stress, and aging. The resulting eye area problems such as dark circles, puffiness, fine lines, and sagging also contribute to an aged and tired appearance, regardless of age. Estée Lauder has therefore developed a revolutionary eye cream. Based on the understanding that eye area concerns vary subtly from person to person, they created 'Idealist Cooling Eye Illuminator' to address multiple types of eye area damage.

It is equipped with technology that inherits the concept of the new serum for improving uneven tone and dullness. It delivers immediate effects upon application and sustained benefits with continued use. The applicator is a highlight. For delicate eye area care, the attention to material and shape is remarkable.

Estée Lauder
Tel. 03-5251-3386
www.esteelauder.co.jp