est | New Collection: 'Emotional Beauty Makeup'
FASHION / WOMEN
January 23, 2015

est | New Collection: 'Emotional Beauty Makeup'


est | est

Simply apply for a natural gradation.


“Uplifting Cheek” that enhances vibrant emotions.


The new "emotional beauty makeup" collection from "est" colors the rich movements of emotion with color, light, and form. This gradation cheek blush boosts both complexion and mood. Limited edition shades of popular eyeshadow and lipstick will also be available on Saturday, August 6th.



Text by OPENERS
Photo by JAMANDFIX




Effortless, natural finish for anyone!


Women balancing fulfilling careers and vibrant personal lives, their faces alight with anticipation as they stride through the city. Their expressions are lively and full of vitality.──In pursuit of such "living beauty," est has perfected a revolutionary cheek color this autumn.

The "Gradation Puff Cheeks" is a blush that creates a natural, flushed gradation with a simple puff application. Formulated with delicate "Gold Powder" to blend colors seamlessly and "Focus Veil Powder" to soften edges, it integrates with the skin to create a vibrant, lively expression.

The color balance is simply superb. The "Blood Color," derived from the skin's natural flush, is placed at the center, surrounded by "Blend Colors" that create a natural gradation. The outermost layer is filled with "Fit Color," which harmonizes the boundaries between skin and blush. This already creates a perfect gradation, achieving the ideal cheek. That's why you apply it directly with the puff, not a brush.

To apply, press the puff evenly onto the blush, transferring the "three-color pattern onto the entire puff." After adjusting the amount on the back of your hand, position your middle finger, holding the puff, just below your outer eye. Lightly press the puff onto your cheek, then gently sweep it horizontally towards your jawline, blending as you go. It's incredibly simple, yet the result is flawless! The vibrant flush naturally uplifts your mood.

est | Uplifting Cheek 03




<Cheek Color>
est Gradation Puff Cheeks
Price | 4,725 yen
2 shades available
01 Soft pink that imparts a gentle flush to the skin.
02 Blood orange that provides a naturally emanating flush.


Lipstick and eyeshadow also feature natural gradation in color and texture.


The limited edition shades of "Advanced Lips," a lipstick that imparts a vibrant sheen, are a soft pink beige and a natural orange beige that connect with the flush on the cheeks. These lipsticks, known for their glossy, melting texture and color payoff, are even more refined in these two shades. They are incredibly smooth and instantly brighten the complexion upon application.

From the popular "est Emotional Multiple Eyes" eyeshadow, which allows for two finishes with one palette, come two limited edition shades: turquoise blue x cool beige, and peach pink x warm beige. The gradation colors, featuring a light, dark, and a medium shade with distinct color and texture, can create a summery look with bright colors and textures, or an autumnal feel with smoky colors and textures, allowing you to style your eyes as desired.

est | Uplifting Cheek 05




<Lipstick>
est Advanced Lips
Price | 3,360 yen
2 limited edition colors
EX15 Pink beige that imparts a soft flush to the skin.
EX16 Orange beige that provides a natural flush.



est | Uplifting Cheek 06




<Eyeshadow>
est Emotional Multiple Eyes
Price | 5,775 yen
2 limited edition types
EX01 Refreshing turquoise blue and cool beige.
EX02 Soft peach pink and warm beige.


est
free150120-165-691
www.est-net.jp