FASHION /
WOMEN
June 11, 2015
45th JOURNAL STANDARD | Essences to Bring Out the Latest Styles
JOURNAL STANDARD
A shop that re-examines the essence of selection
New standards begin at JOURNAL STANDARD Omotesando
With the concept of an “antenna shop exploring new standards,” JOURNAL STANDARD Omotesando selects not only established brands but also those poised for widespread recognition and enduring popularity from around the globe. This series, "JOURNAL STANDARD's New Axis," delivered weekly from OPENERS' unique perspective, delves into the store's allure.
Photographs by JAMANDFIXStyling by INADA IsseiText by TOMIYAMA Eizaburo
The current trends in pomade brands you should know
BYRD
As seen with international soccer stars like Cristiano Ronaldo, classic hairstyles such as the slicked-back, side-part, two-block, and undercut—styles reminiscent of a barber's cut—have been trending in recent years. In line with this movement, have you noticed the emergence of several new pomade brands?
Among these, JOURNAL STANDARD is drawn to BYRD for its cool origins and packaging. Founded in 2012 in Newport, California, by professional surfer Chase Wilson, the brand reflects his lifelong admiration for icons like James Dean and Steve McQueen, and his personal use of pomade since childhood. However, frustrated by the distinctive scents and difficulty in washing out traditional formulas, he developed a new pomade focused on refined fragrance and ingredients.
While oil-based products remain difficult to wash out, they offer the advantage of allowing for restyling even after emerging from the sea post-surfing. Water-based products, on the other hand, are easily rinsed and offer flexibility for restyling when wet. Each product is distinct. Furthermore, the scents vary by product, inspired by surf spots in Bali, Canada, and Hawaii, adding another layer of appeal.
Beyond pomades, JOURNAL STANDARD also offers T-shirts in collaboration with the brand. Featuring graphics that evoke a Californian vibe, these include designs based on the brand logo and others bearing the tagline "LOOK SLICK." These items perfectly align with JOURNAL STANDARD's worldview, which embraces street styles like surf and skate.
Embrace the '70s vibe through accessories
Women's items that complement the "boho-chic" style
This spring and summer, fashion inspired by the 70s is capturing significant attention in women's wear. Items brimming with individuality, such as hippie-esque floral prints and military influences, are appearing one after another. At JOURNAL STANDARD Omotesando, the focus is on the boho-chic style—a blend of bohemian and SoHo aesthetics—within this diverse range of 70s styles. Furthermore, the store highlights accessories that are easily incorporated into any look.
A prime example is the Native American jewelry, personally selected and ordered by the buyers during their visits to the region. The designer, Herman Vandever, is a jewelry artist with over 20 years of experience crafting jewelry in New Mexico. While his work is rooted in traditional Navajo style, he is known for creating modern and contemporary pieces. For this collection, JOURNAL STANDARD commissioned designs tailored for layering with simple T-shirts, embodying the store's unique aesthetic. Their substantial presence adds an immediate touch of radiance with just one piece.
Also noteworthy are the vintage Mexican rugs, each meticulously hand-woven by artisans. Selected with care by the buyers, these rugs boast vibrant colors and an authentic presence unmatched by mass-produced items. They serve as a stylish accent for interiors or bring a cheerful mood to camping trips. Why not express your personal style this summer by incorporating these ethnic accessories?
JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Opening Hours | 11:00–20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
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