Collaboration items from POTR, Yoshida & Co.'s new label, with Wasted Youth

POTR×Wasted Youth

Backpacks by VERDY, Whose Releases Sell Out Instantly, Captivate the World

To commemorate the launch of Yoshida & Co.'s new label "POTR (Porter)," limited-edition collaboration items with "Wasted Youth," a project by graphic artist VERDY, are now available.

Text by KOBAYASHI Miki

A Piece with Street-Ready Flair, Featuring a Pocket for Carrying Skateboards

The concept behind "POTR," Yoshida & Co.'s new label, is lifestyle. To celebrate its launch, a collaboration has been realized with "Wasted Youth," a project by graphic artist VERDY, renowned in the street scene.

The collaboration items are backpacks, a specialty of Yoshida & Co. Elements from skate culture and street culture, which have influenced VERDY himself, are incorporated throughout.

The back of the simply shaped bag features a pocket that can secure a skateboard for easy transport, along with a strap that can be attached to a trolley handle. The design is characterized by its adaptability to the lifestyles of young people, offering functional specifications suitable for everyday use as well as travel.

Collaboration Items from Yoshida & Co.'s New Label POTR, Featuring Wasted Youth | POTR×Wasted Youth

A pocket for a marker pen is also included on the side. This allows you to immediately jot down designs or sketches of anything that catches your eye or any ideas that come to mind, before they fade. The "Wasted Youth" logo is embroidered on the back, making it instantly recognizable as a collaboration item.

Four vibrant colors are available, inspired by the hues of marker pens. You can choose a color to match your personal style, or use one of these visually striking colors as a focal point.

The main material is recycled polyester canvas made from raw materials such as used clothing and fabric scraps. This sustainable point, which considers the environment, should not be overlooked.

Limited release at PORTER KOREA (GANGNAM・HANNAM), Yoshida & Co. official online store, and VERDY’S GIFT SHOP. (Sold out at Yoshida & Co. official online store and VERDY’S GIFT SHOP)

Backpack