LOUIS VUITTON announced that actress Suzu Hirose has joined the Maison as its new ambassador. Hirose's visuals, dressed in the 2020 Cruise Collection, were released on Tuesday, January 21, 2020.

Hirose began her career as a model and is now a leading young actress in Japan, recognized for both her popularity and talent, with numerous roles in dramas, films, and commercials. Last year, she also took to the stage for the first time, opening a new door in her acting.

Louis Vuitton recognized Hirose's high acclaim both domestically and internationally, and felt her continuous evolution with infinite potential resonated with the Maison's enduring spirit, leading to this appointment.

Regarding her appointment as ambassador, Hirose commented, "Louis Vuitton has always been a brand I admired and wished to wear someday, so I am truly delighted to be appointed as an ambassador. I look forward to enjoying the world of fashion, which I haven't experienced before, and sharing its charm with everyone as a member of the Louis Vuitton family."