FASHION /
NEWS
October 31, 2014
NIKE | NIKE INNOVATION HOUSE Opens for a Limited Time in Omotesando
NIKE
Showcasing the Latest Football Innovations
NIKE INNOVATION HOUSE Opens for a Limited Time in Omotesando
The interactive experience facility "NIKE INNOVATION HOUSE," featuring four installations inspired by the functionality and design of items such as the cleats worn by Yuto Nagatomo in Brazil and national team jerseys from 10 countries worldwide, will open for a limited time in the Omotesando area starting Saturday, June 7th. Inside the venue, visitors can enjoy interactive content linked to the installations using their mobile devices.
Text by KAJII Makoto (OPENERS)
Experience Cristiano Ronaldo's Speed!
Twenty years since the debut of Nike football cleats in 1994, this summer sees the unveiling of a space where visitors can experience the speed of players like Cristiano Ronaldo, Yuto Nagatomo, and Zlatan Ibrahimović, while looking back at the history of evolution Nike Football has rewritten.
The "NIKE MERCURIAL SUPERFLY" installation expresses the explosive speed of the "Nike Mercurial Superfly" cleats, designed for players seeking speed, born from four years of research and development by Nike Sport Research Lab and insights from Cristiano Ronaldo. Experience the lightness of Nike Flyknit technology, superior fit, and ball touch.

The "FOOTBALL BOOTS" installation showcases four types of cleats tailored to athletes with different playing styles: the "Nike Hypervenom Phantom," scheduled to be worn by Yoshito Okubo, Yuya Osako, and Yoichiro Kakitani; the "Nike Tiempo Legend V," to be worn by Masahiko Inoha and Masato Morishige; the "Nike Magista Obra," for Hotaru Yamaguchi; and the "Nike Mercurial Superfly," for Yuto Nagatomo.
Also not to be missed are the "NATIONAL TEAM JERSEYS" installation, displaying national team jerseys from 10 countries—Brazil, France, England, Netherlands, Portugal, USA, South Korea, Australia, Croatia, and Greece—and the "NIKE ORDEM" installation, showcasing the "Nike Ordem" ball used in the world's top leagues, including England's Barclays Premier League, Spain's La Liga, and Italy's Serie A, highlighting its trajectory-defining accuracy.
NIKE INNOVATION HOUSE
Period: Saturday, June 7th – Sunday, June 22nd
Open Thursdays to Sundays, 12:00 PM – 8:00 PM (Closed Mondays – Wednesdays)
5-11-5 Jingumae, Shibuya-ku, Tokyo BA-TSU ART GALLERY
Nike Consumer Services
