APOCRYPHA. Opens First-Ever Pop-Up Shop | APOCRYPHA.

APOCRYPHA. | APOCRYPHA

A Rising Fashion Brand Launched with the 2020 Spring/Summer Collection

APOCRYPHA., a fashion brand helmed by Suzuji Himoto, is holding its first-ever pop-up store. A variety of items, including exclusive denim pieces, will be available. The event runs from Tuesday, March 24, to Monday, April 6, 2020.

Text by Kosaku Waseda (OPENERS)

Denim to Debut as Exclusive Item

APOCRYPHA. launched with its 2020 Spring/Summer collection.

Designer Suzuji Himoto honed his skills as a men's pattern maker at Yohji Yamamoto before going independent.

With "FANTASY" as its concept, APOCRYPHA. creates items that evoke a sense of narrative with each season.

The brand's first pop-up shop will be held at Shibuya PARCO.

This pop-up will feature the 2020 SS collection, showcasing items that reflect Himoto's distinct identity.

Denim pants will be released for the first time under the APOCRYPHA. name as an exclusive item. Crafted from Memphis cotton, known for its rugged, robust feel, the fabric is low in oil content and finished with a slight stiffness.

As the fibers are not singed, the denim will fade easily where the fluff wears away. Its charm lies in how it conforms to the wearer over time. The design features APOCRYPHA.'s signature bold fly front extending to the hem, creating a unique silhouette.

This is a rare opportunity to experience the world of APOCRYPHA. We encourage you to visit.

APOCRYPHA. SHIBUYA PARCO POP UP SHOP
Dates | Tuesday, March 24 – Monday, April 6, 2020
Location | Shibuya Parco 3F POP UP SPACE
15-1 Udagawa-cho, Shibuya-ku, Tokyo

Inquiries

Sakas PR
Tel. 03-6447-2762