From vintage finds to the latest arrivals. Discover new ways to enjoy fashion with "OLD meets NEW" | LACOSTE
FASHION / NEWS
September 13, 2019

From vintage finds to the latest arrivals. Discover new ways to enjoy fashion with "OLD meets NEW" | LACOSTE

LACOSTE

A First for Lacoste: A Limited-Time Shop to Enjoy Timeless Style

Lacoste opens "OLD meets NEW," a limited-time shop offering a wide range of items from used clothing to new arrivals. The event features numerous highlights, including displays of mixed outfits combining vintage and new pieces, and an upcycling order event. The shop will be open from Friday, September 13 to Wednesday, September 25, 2019.

Text by WASEDA Kosaku (OPENERS)

Original Stickers and Drops as Gifts

Lacoste is opening a limited-time shop called "OLD meets NEW," which will sell a wide array of items, from used clothing to new arrivals.
For an apparel brand that typically focuses on selling only new items, officially handling used clothing is a remarkably bold initiative.
Approximately 400 pieces of used clothing, collected from across the country, will be available, allowing customers to purchase original models that once defined their eras.
The store's interior is designed to match the concept, showcasing five distinct themes that blend vintage and new items. One such theme, "New Classic," features a mix of new autumn and winter knitwear with inner layers from OLD items.
Furthermore, through initiatives like an upcycling order event—an endeavor to enhance the value of used clothing beyond its original worth—the shop proposes fresh and liberated ways to enjoy fashion unbound by time, centered around the keyword "OLD meets NEW."
For a limited number of individuals who purchase a past Lacoste polo or T-shirt, or buy used clothing at the shop, artist and designer Yuki Fujisawa will apply foil to the garment as a gift. This is an "upcycling" effort to imbue used clothing with new value.
Visitors to the shop during the event period will receive an "OLD meets NEW" original sticker. Additionally, customers who purchase items will receive one of four types of original stickers or an original drop.
Although this is a limited-time shop, the spirit of "OLD meets NEW" will continue through services offered even after its closure. The upcycling order event will be held continuously at various Lacoste shops, serving approximately 10 individuals per month. The continuation of this service beyond the current year is also under consideration.
OLD meets NEW
Dates | Friday, September 13 - Wednesday, September 25, 2019
Hours | 11:00 AM - 7:00 PM (On Saturday, September 14 only, open until 9:00 PM)
Location | Omotesando Bakery Cafe 426
1F & 2F, Harajuku Piazza Building, 4-26-18 Jingumae, Shibuya-ku, Tokyo

Upcycling Order Event
Dates | Friday, September 13 - Wednesday, September 25, 2019
Hours | 11:00 AM - 7:00 PM
Number of Participants | First 3 customers daily during the period

Original Stickers / Original Drops
[Stickers]
Distribution Period | September 13, 11:00 AM - September 25, 7:00 PM
Eligible Recipients | Shop visitors
Number of Recipients | First 10,000 people
[4 Types of Stickers]
Distribution Period | September 13, 11:00 AM - September 25, 7:00 PM
Eligible Recipients | Item purchasers
Number of Recipients | First 3,000 people
[Original Drops]
Distribution Period | September 20, 11:00 AM - September 25, 7:00 PM
Eligible Recipients | Item purchasers
Number of Recipients | First 3,000 people
Inquiries

Lacoste Customer Service Center
Tel. 0120-37-0202

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