Hiroshi Fujiwara and Bulgari’s Special “Serpenti” Collaboration | BVLGARI

BVLGARI

The “Serpenti” Adorned with the Lightning Bolt Logo

A capsule collection born from the collaboration between Bulgari and Hiroshi Fujiwara has arrived. It is being pre-released at the pop-up store held at Hankyu Men's Tokyo. Items featuring playful touches on iconic forms are finished with Fujiwara's signature style. The pop-up store will be held until Tuesday, June 18, 2019.

Text by Kosaku Waseda (OPENERS)

Pop-Up Store Now Open

Hiroshi Fujiwara, a creative director whose movements are watched not only in the fashion industry but also in the design industry. This time, a capsule collection in collaboration with Bulgari has been released.

This is a special collection where his ideas are scattered throughout the existing “Serpenti” collection. While expressing playfulness through materials, logos, and shapes, the variations have been expanded.

The lightning bolt logo, the signature of Fujiwara's "FRGMT" (Fragment), is featured on the closure, making it instantly recognizable as a collaboration item.

Most notably, denim material has been used for the first time in Bulgari's history. Three models—a classic bag, a top-handle crossbody bag, and the "Serpenti" Diamond Blast—combine the street fashion staple of casual, cool denim with luxurious hardware.

Additionally, three types of crossbody bags in black or white calf leather, and the “Serpenti” Diamond Blast, feature a combination of the "BVLGARI" lettering and the "FRGMT"
logo. His identity, which challenges existing designs to create something new, is expressed.

The punk-chic bags made of calfskin have a striking look with studs inspired by hexagonal scales. They are also highly practical, equipped with an adjustable shoulder strap and a functional top handle.

Also available are tote bags with a basic form. The soft leather material, in a pattern composed of nude quartz and black, creates a design that adds a subtle edge to a simple look. The emblems of "BVLGARI" and "FRGMT" are arranged surrounding the lightning bolt logo, a detail that evokes the circular motif of the "Bulgari Bulgari" collection.

The collection also includes wallets, bandanas, scarves, and chic clutches. All are based on white and black, with pink and navy accents, featuring the snake motif, lightning bolt, and the "BVLGARI" and "FRGMT" logos.

The collection was first released at a pop-up store held at Hankyu Umeda Main Store. It has also launched at the pop-up store currently held at Hankyu Men's Tokyo, as well as at Hankyu Men's Osaka, JR Nagoya Takashimaya, and Sendai Fujisaki.

BVLGARI X FRGMT Pop-Up Store (Hankyu Men's Tokyo)
Period | Until Tuesday, June 18, 2019
Venue | Hankyu Men's Tokyo, 1F Main Base
2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Business Hours | 11:00–20:00
For inquiries, please contact the Bulgari Information Desk below.
TEL: 03-6362-0100 (Business Hours: 10:00 - 18:00 *Closed on Saturdays, Sundays, and public holidays.)

Bulgari Ginza Tower
Address | 2-7-12 Ginza, Chuo-ku, Tokyo
TEL | 03-6362-0112
Business Hours | 12:00–20:00, Sat, Sun, Holidays 11:00–20:00

Hankyu Umeda Main Store
Address | Hankyu Umeda Main Store, 5F International Boutiques, 8-7 Kakuda-cho, Kita-ku, Osaka
TEL | 06-6313-7720
Business Hours | Sun–Thu 10:00–20:00 / Fri, Sat 10:00–21:00

Hankyu Men's Osaka
Address | Hankyu Men's Osaka, 1F, 7-10 Kakuda-cho, Kita-ku, Osaka
TEL | 06-6360-6135
Business Hours | Sun, Holidays 10:00–20:00, Mon–Fri 11:00–21:00, Sat 10:00–21:00

JR Nagoya Takashimaya
Address | JR Nagoya Takashimaya, 3F, 1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi
TEL | 052-566-8175
Business Hours | 10:00–20:00

Sendai Fujisaki
3-2-17 Ichibancho, Aoba-ku, Sendai, Miyagi, Fujisaki Daimachi Building 1F
TEL | 022-212-7920
Business Hours | 10:00–19:30

Bulgari Online Store
https://www.bulgari.com/ja-jp/bags-and-accessories/serpenti-forever-frgmt-edition
On the Bulgari online store, in addition to limited edition items, some items will be available for sale from 10:00 AM on Wednesday, June 12th.
For inquiries, please contact the Bulgari Information Desk below.
TEL | 03-6362-0100 (Business Hours: 10:00 - 18:00 *Closed on Saturdays, Sundays, and public holidays.)

Item Examples
Bag Calf / White Agate
Size | W20×H14×D4.5cm
Price | ¥250,000

Bag Calf / Black
Size | W18×H15×D9.5cm
Price | ¥275,000

Inquiries

Bulgari Information Desk

Tel. 03-6362-0100 (10:00–18:00 *Closed Saturdays, Sundays, and public holidays)