A Space Design Where Each Item Harmonizes

Balenciaga has previously operated pop-up stores, drawing considerable attention.

Now, the long-awaited men's store has opened at the Isetan Shinjuku Men's Building. This store is designed with the brand's current attitude and future goals in mind. It has been finished into an impressive store that delves into both typical and atypical architectural features.

This store embodies the reality-based sensibility and aesthetic of Balenciaga's Artistic Director, Demna Gvasalia.


The carpet features an embossed Maison logo, alongside a grayscale system partitioned by custom glass display cases for accessories, walls of pebble concrete and rosewood, and warehouse conveyor rails from which the men's ready-to-wear collections are hung.

It is a stylish space where each item harmonizes with the others.



Balenciaga Isetan Shinjuku Men's Building
Opening Hours | 10:30–20:00
Location | Isetan Shinjuku Men's Building 2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo