MCM Opens a Pop-Up Store at Isetan Shinjuku Main Building | MCM
FASHION / NEWS
January 29, 2019

MCM Opens a Pop-Up Store at Isetan Shinjuku Main Building | MCM


MCM


Spring/Summer 2019 Collection Inspired by Sky Sports


MCM is opening a pop-up store at the Isetan Shinjuku Main Building. With "LUFT" as the collection theme, items exuding a light and free atmosphere will be available. Don't miss the "Resnik Monogram" series, released ahead of the direct stores.

Text by Kosaku Waseda (OPENERS)





Early Release of the "Resnik Monogram" Series



Since its founding in Munich, Germany in 1976, MCM has been a luxury lifestyle brand offering items created with cutting-edge technology while inheriting Germany's cultural history and traditions.

Its distinctive approach is to re-imagine classic designs with a new interpretation, drawing inspiration from music, art, travel, and technology.

A pop-up store will be held at the Isetan Shinjuku Main Building.

The theme for the Spring/Summer 2019 collection is "LUFT," a German word meaning "air" or "atmosphere." The collection features items with functional designs inspired by sky sports such as skydiving.

The relaxed silhouettes, prioritizing ease of movement when worn, evoke the image of young people traveling the world freely.


MCM

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Furthermore, the "Resnik Monogram" series of bags will be released early, ahead of the direct stores. Designed with motifs of parachute materials and components, these items are excellent in functionality and durability, combining ease of use with a light appearance.

The lineup includes two types: a tote bag and a backpack.

This will be a special occasion to experience MCM's new worldview. We encourage you to visit.

MCM Pop-Up Store
Period: Wednesday, January 30, 2019 - Tuesday, February 19, 2019
Venue: Isetan Shinjuku Main Building, 1F Handbag Section
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Resnik Monogram Nylon Tote
Price: ¥91,000

Resnik Monogram Nylon Backpack
Price: ¥86,000


Inquiries


MCM Ginza HAUS 1


Tel. 03-5524-7177