A Message of Truth

The "Voice" campaign, now familiar to Dunhill fans, consists of a series of monochrome portraits and interviews, with videos available on YouTube. Launched in the Spring/Summer 2011 season, this campaign has previously highlighted British men who have achieved success in various fields, such as TV journalist Sir David Frost and film director James Marsh. This season, as before, it features professionals from each genre who have made significant contributions, bringing new value to British culture.

This season, three individuals are featured: the great photographer Don McCullin, who worked as a war photographer; Brian Eno, a pioneer of ambient music; and Jordie Stewart, a young mountaineer who successfully summited the highest peaks on all seven continents at the age of 22. We encourage you to watch their interviews, where they discuss their unwavering beliefs and the efforts behind their successes.



Through stories of quality and intellectual curiosity, this "Voice" campaign conveys an unvarnished message of truth. It is a powerful synchronicity between the strong vision of founder Alfred Dunhill, who has continuously pursued new challenges without being bound by convention, and the messages of the three British men selected as cast members. This campaign transcends mere brand advertising, resonating deeply with its audience.





YouTube Video
http://www.youtube.com/alfreddunhill



Dunhill Facebook
www.facebook.com/AlfredDunhill



Dunhill / Richemont Japan
Tel. 03-4335-1755