REHARD | A New Brand Arrives from Italy

REHARD | Italian Brand Lands in Japan

A New Brand Arrives from Italy

REHARD, a bag brand established in Italy in 2010, has made its debut in Japan this season. Its items, which pursue originality in both materials and craftsmanship, have gained significant popularity among the younger generation in Europe.

Text by SUGIURA Shu (OPENERS)

Distinctive Material Usage Shines

REHARD garners attention with its original bags, crafted using unique materials like dry-textured baby buffalo leather or by layering leather over studs. The brand is the creation of a design team with extensive experience in the fashion industry, including artists and designers.

Canvas Large Boston Bag - ¥36,750

Canvas 2-Way Tote Bag - ¥23,100

The top image features a casual series with an army-inspired aesthetic, based on washed cotton canvas with thick buffalo leather for the handles and base. Each piece is meticulously hand-aged, resulting in a unique, uneven texture. Stud accents are strategically placed throughout. In addition to the Boston bag, a 2-way type (pictured top right) can be used as a tote or crossbody.

This women's clutch bag, with leather layered over studs, uses buffalo leather to maximize its vintage appeal. It also undergoes manual aging for a deep, rich patina in black. At 34cm wide, it's generously sized for a clutch, making it highly practical.

Leather Clutch Bag - ¥32,550

Leather Large Boston Bag - ¥39,900

This Boston bag, luxuriously crafted from thick buffalo leather, gains character with use. After production, it's hand-waxed, imparting a distinctive texture. Despite its generous size and leather construction, the bag is surprisingly lightweight. A shoulder strap is included, making it suitable for crossbody wear when carrying lighter loads.

REHARD masterfully blends vintage design with cutting-edge style.
Currently, items such as bags, belts, and wallets are available in Japan.