FASHION /
NEWS
March 12, 2026
An Icon of 90s Fashion: The "Patrick Demarchelier x Kate Moss" Print T-Shirt Arrives
BIOTOP | Kate Moss by Patrick Demarchelier Photo T-shirts 26SS
BIOTOP, a fashion brand operated by Jun, is releasing T-shirts featuring portraits of Kate Moss, photographed by the quintessential French fashion photographer of the 1990s, Patrick Demarchelier. The release date is Saturday, March 14, 2026.
Text by Kosaku Waseda
A Supermodel Who Became a "Lifestyle"
The 1990s marked a significant turning point for the fashion and advertising industries. While the 80s were characterized by opulence and a healthy aesthetic, the 90s embraced minimalism, street style, and an air of ennui.
Among the models who defined that era, Kate Moss undoubtedly garnered immense attention. Through collaborations with leading fashion photographers, she established a style known as "heroin chic."
Simultaneously, the 90s saw the diversification of media and an increase in paparazzi. Attention focused not only on Moss's fashion choices but also on her personal life, elevating her as an icon of celebrity culture. It was an era where models transcended the runway, imbued with distinct personalities.
The print featured in this collection is a black-and-white photograph of Kate Moss, taken by Demarchelier in the early 1990s for a campaign. It's a single image capturing her ephemeral allure, its brilliance undimmed even today.
Available in white and black, the T-shirts also feature the names "Kate Moss" and "Patrick Demarchelier" printed on the back. The elegant finish harmonizes beautifully with the front photograph.
Ahead of the launch, pre-orders begin on February 27 (Friday) via BIOTOP ONLINE. The T-shirts will be available at all four BIOTOP stores, BIOTOP ONLINE, and bonjour records DAIKANYAMA.
The monochrome print, framed by ample negative space, possesses a quiet strength that needs no words. The very essence of Kate Moss, a presence that resonates deeply with the viewer, resides within this T-shirt. In an era of chaos, perhaps the subtle certainty of a minimalist piece like this stands out anew.
Kate Moss by Patrick Demarchelier Photo T-shirts 26SS
Release Date | March 14, 2026 (Saturday)
Price | ¥19,800 (excluding tax)
Sizes | M / L / XL
Colors | WHITE / BLACK
Early Pre-order URL |https://www.junonline.jp/biotop/product/tops/tshirt-cutsew/BOM06130
Retail Locations | BIOTOP TOKYO (Shirokanedai) / BIOTOP OSAKA / BIOTOP FUKUOKA / BIOTOP KOBE
bonjour records DAIKANYAMA / BIOTOP ONLINE
bonjour records DAIKANYAMA / BIOTOP ONLINE
Inquiries
BIOTOP
Q. Who is Kate Moss?
A.Born in 1974, she is a British supermodel. Scouted at age 14, she gained global fame through Calvin Klein campaigns in the 1990s. Active at the forefront of the fashion world for over 30 years, she embodied a slender, mysterious style that contrasted sharply with the healthy, glamorous model image prevalent at the time. This gave rise to the "heroin chic" movement, redefining the aesthetic sensibilities of 1990s fashion.
Q. Who is Patrick Demarchelier?
A.Born in Le Havre, France, in 1943, he is a fashion photographer. He moved to New York in 1975 and studied under Henri Cartier-Bresson, among others. Subsequently, he helmed advertising campaigns for global brands such as Dior, Chanel, and Louis Vuitton, dominating the fashion photography scene of the 1990s. He served as the personal photographer to Diana, Princess of Wales, leaving behind numerous timeless and classic portraits. This cemented his reputation as a photographer beyond the fashion world.
Q. What is "heroin chic"?
A.A fashion and beauty trend popular in the mid-1990s. It embraced a decadent aesthetic characterized by pale skin, sunken eyes, and an extremely slender physique, reminiscent of drug addicts. The term was coined critically to describe the thin style embodied by models like Kate Moss, which evoked associations with heroin users. It spread widely through fashion magazines and campaign visuals.