Direct-to-Consumer Sales Lead to Price Reductions

Founded in New York in 2009, ISAORA is a menswear apparel brand that pursues high quality, specifications, and performance. Its items, which blend high functionality with fashion within a simple aesthetic, are designed with a strong commitment to design, targeting urban dwellers who enjoy nature and lead active lives.

Previously available in Japan at department stores and select shops such as Isetan Shinjuku Men's, Beams, and Barneys, ISAORA revamped its business model starting with the Spring/Summer 2014 season. They ceased all wholesale operations and transitioned to selling exclusively through their own online shop. Prices range from ¥30,000 to ¥70,000 for down jackets, ¥8,000 for T-shirts, and around ¥20,000 for pants.

ISAORA Online Shop

http://jp.isaora.com

MN TOKYO
Tel. 03-6804-5153