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December 15, 2014
Vintage-Inspired "O・SO・RO Knit Collection" Released | UNITED COLORS OF BENETTON.
UNITED COLORS OF BENETTON.
The "Knitwear Connects Us All: O・SO・RO Campaign" is Underway
Introducing the "O・SO・RO Knit Collection" Inspired by Vintage Designs
A retro logo design that evokes a sense of nostalgia, characteristic of Benetton, and vibrant, original multicolor patterns.—The "Knitwear Connects Us All: Benetton O・SO・RO Campaign," featuring items inspired by "VINTAGE BENETTON," originally sold in the 80s and 90s, has now launched.
Text by KAJII Makoto (OPENERS)
Embrace the Holiday Season with Benetton Knitwear
Currently, Benetton's "Knitwear Connects Us All: Benetton O・SO・RO Campaign" is promoting the concept that "fashion connections foster emotional bonds." It proposes "matching styles" that can be enjoyed with family, partners, and friends, drawing a parallel between the threads woven into knitwear and the connections between people.
Embrace the Holiday Season with Benetton Knitwear
This season's "O・SO・RO Knit Collection" includes two types of knitwear in two colors each, along with one type of sweatshirt in two colors and one type of hoodie in two colors.
The retro logo design and original multicolor palette serve to connect Benetton's rich history with the future. This special collection, born from the O・SO・RO campaign's theme of "connection," makes this possible.
Benetton
"Knitwear Connects Us All: Benetton O・SO・RO Campaign"
Campaign Period: Until Thursday, December 25th
*Benetton Omotesando Megastore: Until Sunday, December 21st
29 participating Benetton stores, Benetton Online Store, ZOZOTOWN
*For details, please refer to the brand website.
UNITED COLORS OF BENETTON.
http://www.benetton.jp/