FASHION /
MEN
July 24, 2015
MARCELO BURLON COUNTY OF MILAN | Arrives at Isetan Shinjuku Men's Building
MARCELO BURLON COUNTY OF MILAN | Isetan Shinjuku Men's Building
First Release in Japan of Select Pieces from the 2014-15 Autumn/Winter Collection
Japan's First Pop-Up Store Opens at Isetan Shinjuku Men's Building
MARCELO BURLON COUNTY OF MILAN, the brand by MARCELO BURLON, has gained significant attention, partly due to its fervent endorsement by NBA Miami Heat superstar LeBron James. The brand will launch its first-ever pop-up store in Japan at Isetan Shinjuku Men's Building, on the second floor in the 'International Creators' section, starting June 11th (Wednesday).
Text by KAJII Makoto (OPENERS)
Marcelo Burlon: Global Reach Through Social Media
MARCELO BURLON COUNTY OF MILAN is also generating considerable buzz for its selection into the menswear segment of the "Pitti Italics" young talent support program at the 86th "Pitti Immagine Uomo," scheduled to open on June 17th (Tuesday), where it will present its 2015 Spring/Summer Men's Collection.
Marcelo Burlon, who uses the fictional location "COUNTY OF MILAN" as a subtitle, is well-known in the industry as a stylist, photographer, party organizer, and art director. MARCELO BURLON COUNTY OF MILAN began as one of his ventures, starting with T-shirts. His strategic media exposure and use of social media to communicate his vision are closely watched by fashionistas as leading the next generation of brands.
A New Category: "Luxury Street"
Marcelo hails from Patagonia, Argentina, and all the graphics in his items draw inspiration from his roots. His T-shirts, featuring iconic symbols like birds and snakes, are characterized by graphics and color palettes reminiscent of looking through a kaleidoscope. The brand can be considered a rising star in a new category, dubbed "Luxury Street," that bridges luxury and street style.
MARCELO BURLON COUNTY OF MILAN POP-UP STORE
Period | June 11th (Wed) - June 17th (Tue)
Venue | Isetan Shinjuku Men's Building 2F
'International Creators'
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (Main Reception)
MARCELO BURLON COUNTY OF MILAN
http://www.countyofmilan.com/