WORKING UNIT JAPAN | Bag brand MISMO debuts in Japan this autumn
WORKING UNIT JAPAN | WORKING UNIT JAPAN
Denmark's Leading Luxury Bag & Accessories Brand
Men's Bag Brand "MISMO" Debuts in Japan This Autumn
MISMO, Denmark's premier men's luxury bag brand, will be fully launched in Japan starting with its 2014 Autumn/Winter collection. The target audience? The sophisticated urban man.
Text by KAJII Makoto (OPENERS)
Continental Elements Beautifully Fused
MISMO, a bag brand founded in 2006 with its first collection by the husband-and-wife team Adam Bach and Rikke Overgaard, is now available at prestigious global retailers such as Barney's New York, Dover Street Market (London), and Bon Marché (Paris).
The Danish brand, named MISMO after the Spanish word for "the same," produces its bags in Turkey using the finest Italian fabrics. This continental influence is a crucial element of the brand, crafting a world that blends unique elegance with romance.
Simple, Refined Design with a Nordic Touch
MISMO targets the sophisticated urban man. Using top-quality leather and Italian fabrics, the brand focuses on functional, durable designs that incorporate only essential elements. The beautiful harmony and classic aesthetic, born from meticulous attention to detail, are truly one-of-a-kind.
FULL-GRAIN LEATHER Collection AW14
Contemporary Classic—The Full-Grain Leather Collection features timeless items designed for longevity, combining quality and functionality. Crafted exclusively from the finest vegetable-tanned full-grain leather, these pieces offer a natural texture and feel. This autumn, the collection is available in four colors for each item: black, dark brown, tabac, and navy.
M/S FABRIC Collection AW14
The M/S Fabric Collection harmoniously blends classic design aesthetics with meticulous detail, functionality, and MISMO's signature elegance, creating a unique and contemporary range. Each piece is carefully crafted from Italian fabrics, designed for everyday use, whether in the office or during leisure time. The fabric variations range from plain-weave canvas to heavy-duty ballistic nylon.
SKAGERACK Collection AW14
Named after the Skagerrak strait, which spans southeastern Norway, southwestern Sweden, and the Jutland Peninsula of Denmark, the Skagerrak Collection is crafted from a dual-blend fabric of polyester, polyurethane, and cotton. The combination of this dual-blend fabric with bridle leather and gunmetal accessories imbues the rugged, masculine Skagerrak Collection with its distinctive atmosphere.
WRINKLE Collection AW14
The Wrinkle Collection emphasizes the natural, organic shape of wrinkle leather, characterized by its soft and rich texture. Processed from full-grain leather, wrinkle leather is known for its softness, thickness, and unique texture. All items in the Wrinkle Collection feature an exclusive jacquard lining.
WORKING UNIT JAPAN
Tel. 03-6820-8435
www.jp.workingunit.com