"What's Needed: Lightness and Substance"

While it's important for glasses to suit one's face, I believe that having the correct lens prescription and frame size is even more crucial. Using lenses with the wrong prescription or poor-quality non-prescription glasses can lead to physical discomfort like stiff shoulders or headaches. Frames that don't fit properly also look unstylish.





I also like watches, but unlike glasses, I don't prioritize their functionality as much. If you just need to tell the time, a smartphone suffices, and for accuracy, a quartz radio-controlled watch is best. However, I'm drawn to the "mechanics" themselves, which is why I exclusively buy mechanical watches that require more care. I can imagine a similar psychology might lead someone to wear glasses even if their vision is perfect, but I suspect that's entirely different (laughs).

"Delicate Chamfering and Unique Mechanisms Are Appealing"

Functionally, lighter frames with a comfortable fit are less tiring and more convenient. On the other hand, due to my severe myopia, the lenses are inevitably thick, so without a certain gravitas, the balance can be off. Whether to prioritize function or design depends on the occasion, but for me, glasses are first and foremost a "tool" for vision correction before being a fashion item. Therefore, in any case, the primary condition is that they fit my vision, eye position, and face size perfectly.
Pursuing not only design but also function and quality. That's what choosing glasses as an adult is all about.

Goro Yamada | YAMADA Goro
Born in Tokyo in 1958. While studying at Sophia University's Faculty of Liberal Arts, he spent a year studying Western art history at the University of Salzburg in Austria. After graduation, he joined Kodansha, where he served as editor-in-chief of "Hot-Dog Press" and head of the General Editorial Department before becoming a freelance editor and critic. He is currently active in a wide range of fields, including watches, fashion, Western art, and urban development, giving lectures and writing. His books include "Hyakumannin no Ojisan Gaku" (Kodansha), "Goro Yamada no Mania Kaitai Shinsyo" (Kodansha), "Junjou no Otoko Meshi" (Kodansha), "Chishiki Zero Kara no Seiyo Kaiga Nyumon" (Gentosha), "Chishiki Zero Kara no Seiyo Kaiga Shi Nyumon" (Gentosha), and "Ginza no Sushi" (Bungeishunju). He is also a regular on television and radio programs such as "Debutsu! Adomachi-ku Tenkō" (TV Tokyo), "PON" (NTV), and "Day Catch" (TBS Radio).

Designs Unique to the Jeweler, BVLGARI

As a world-renowned luxury brand, BVLGARI's core identity lies in its craftsmanship as a jeweler, beloved by royalty and celebrities alike. This ethos is meticulously carried over into its eyewear collections, where design elements from its jewelry and watches are skillfully integrated, and a high aesthetic sensibility permeates every detail.




Both the metal and acetate frames exude a sense of luxury and elegance befitting a jewelry brand. The men's collection is offered in three of BVLGARI's signature series: "Octo," "Parentesi," and "B. Zero 1," with notable attention paid to the faithful reproduction of each series' iconic designs and details.









BVLGARI Eyewear Division
Tel. 03-3780-6784