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February 2, 2015
Unit Portables | Unit Portables, a bag brand born in Sweden in 2011
Unit Portables|2011年スウェーデン生まれのバッグブランド、ユニット・ポータブルズ
A System Bag That Harmonizes Style and Functionality at a High Level
Focus on Unit Portables, a Bag Brand Born in Sweden
We want to carry our ever-increasing digital gadgets—computers, smartphones, iPads, digital cameras, and more—smartly.—Introducing Unit Portables, a Swedish brand offering simple, minimalist, and stylish bags. Their abundant design variations are particularly noteworthy.
Text by KAJII Makoto (OPENERS)
The Cutting Edge of "Nomad Bags" That Make Carrying Your Essentials a Joy
Unit Portables was founded in 2011 by Andreas, who had a long tenure in global sales at Nokia, and Panilla, who served as a marketing manager at Hewlett-Packard.
In today's world where carrying various electronic devices like PCs and mobile phones is commonplace, they developed a system bag that smartly combines bags and pouches. The theme was: "Can we create something that balances appearance and functionality, offers reasonable prices, and comfortably organizes essential daily tools while protecting them from damage?"
The style of attaching pouches of varying sizes to a main bag that fits a laptop, according to your belongings, is both functional and stylish. They plan to expand their range of units, so we anticipate more flexible and smart variations in the future.


