A New "Face" for Fendi

In 2013, Silvia Fendi, a designer at Fendi, created the unique "Bag Bugs" monster. These colorful and playful fur bag charms, like "shooting stars," have now evolved into a new motif: 'Fendi Face.'

The rich expressions and characteristics of the Fendi Face are inspired by the human face. Fendi is adopting this iconic signature across its leather goods and accessories.


The motif also appears on "PEEKABOO" bags, backpacks, totes, and clutch bags. Furthermore, it's featured on accessories and textiles, allowing you to enjoy the Fendi Face in a variety of fun colors and materials, from leather to shearling.

As vintage-style emoticons, dots, commas, and hyphens are arranged to create variations such as happy faces, tearful faces, and blinking faces, offering a rich selection.

Regarding the Fendi Face, Silvia Fendi says, "I believe it's very important to incorporate fantasy into everyday life. Fendi is a brand full of humor. This time, we decided to use the Fendi Face on a giant macro scale. This way, it resembles a portrait, and the bag itself gains a 'face.'"