Balancing Aesthetics and Functionality

Dadway was founded with the concept of "proposing products and projects that make fatherhood interesting and enjoyable, and actively encouraging fathers' participation in childcare." The company imports childcare products and educational toys from around the world, and plans and sells original products.

The new spring collection features a collaboration with the luggage label "BRIEFING." This brand pursues "militarism" and offers stylish and durable items suitable for town use.

One of the items born from this collaboration is the "Father's Bag." It has a simple and functional design that matches business styles. Its capacity is a key feature, capable of holding not only work documents and a PC, but also childcare essentials.


The bag features a storage pocket on the side for a baby carrier, providing strong support for fathers out with their babies. It's a 3-way bag—backpack, shoulder, and tote—allowing for flexible use.

The other new item is the "Ergobaby Storage Pouch." Ergobaby is a baby carrier born in Hawaii. Its items, designed for ease of movement and comfort for both the wearer and the baby, are gaining popularity.

This storage pouch allows for easy access to belongings even when the baby carrier is stored. It's designed for usability with the baby carrier attached and complements the styling. It can also be used as a body bag, balancing convenience and aesthetics.

BRIEFING Father's Bag
Price | ¥56,160
Color | BLACK, MIDNIGHT

BRIEFING Ergobaby Storage Pouch
Price | ¥22,680
Color | BLACK, MIDNIGHT