dunhill | "The Voice II" Video

dunhill

Discover Through the Voice Campaign

The Essence of the Dunhill Man

dunhillFollowing the advertising campaign "The Voice," which was also presented in Spring/Summer, dunhill has launched "The Voice II" for Autumn/Winter 2011. This is a voice campaign featuring successful British men as envisioned by dunhill, sharing their secrets and passions. This time, we welcome Sir Ranulph Fiennes, an explorer; Michael Grandage, a theatre director; and Rupert Pennefather, a principal dancer.

Text by OPENERS

The Dignity of the Dunhill Man, Clad in dunhill and Speaking of His Own Existence

The dunhill advertising campaign "The Voice" can be seen as a challenge to typical luxury fashion brand advertising, emphasizing dunhill's position as "the ultimate men's luxury brand." This campaign, themed "brilliance," conveys through three British men that outstanding achievement is the ultimate male aspiration, attainable only through skill, intellect, drive, and the ability to excel, and that brilliance knows no age limit.

"The Voice," which portrays the essence of the Dunhill Man, expresses the straightforwardness and elegance characteristic of British men. The format is very simple: it features three distinguished British men who have achieved outstanding success in their respective fields as image models, presenting a series of monochrome portraits and interviews while they wear dunhill attire. Striking monochrome portraits and interviews that reveal their inner selves... dunhill delves into the persona hidden beneath the clothing, exploring what makes them exceptional, what inspires them, and what is necessary to become an icon.

As we have also prepared videos this time, we encourage you to experience their "words" with your own eyes and ears.