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Archive of LACOSTE Feature | The Charm of Timeless Classics Loved Through the Ages

FASHION / FEATURES

April 3, 2015

Archive of LACOSTE Feature | The Charm of Timeless Classics Loved Through the Ages

Tennis pro RenéLACOSTEintroduced the polo shirt "L1212" in 1933. We explore the appeal of this timeless classic, the root of all modern polo shirts, and delve into the brand's new initiatives as it celebrates its 80th anniversary.

80 Crazy Crocodiles Drawn by Peter Saville

A Special Polo Shirt Limited to 800 Pieces
80 Crazy Crocodiles Drawn by Peter Saville
LACOSTE, celebrating its 80th anniversary this year, presents a special "Holiday Collector's Series" befitting the milestone. Art director Peter Saville has specially designed the brand's iconic crocodile logo. An 800-piece limited edition polo shirt featuring 80 "crazy crocodiles" to commemorate the 80th anniversary has been released.

A Polo Shirt Must Be LACOSTE!

Re-examining Product Quality
A Polo Shirt Must Be LACOSTE!
LACOSTE celebrates its 80th anniversary this year. The "L1212," its signature model, remains a beloved classic polo shirt worldwide. The "PH051," with its enhanced fit, is gaining popularity as a new standard. Why is LACOSTE the definitive polo shirt? We explore the reasons through testimonials from fashion connoisseurs and a re-examination of product quality.

All Polo Shirts Lead to "L1212"

LACOSTE Today: Balancing Heritage and Innovation
All Polo Shirts Lead to "L1212"
While fashion has no single path, certain items stand as undisputed classics. Like Levi's for jeans, or Converse for canvas sneakers. The quintessential polo shirt is undoubtedly LACOSTE's "L1212," distinguished by the crocodile logo on its left chest. We delve into the enduring appeal of this timeless classic, loved worldwide to this day.