dunhill | First Advertising Campaign Under John Ray Announced

dunhill

Creative Director John Ray Appoints Annie Leibovitz as Photographer

First Advertising Campaign by John Ray Announced

For the first Autumn/Winter 2014-15 collection shoot under Creative Director John Ray, photographer Annie Leibovitz was appointed to capture the maison's new direction and vision. Three models—Tara Ferry, Andrew Cooper, and Norbert Michalke—were chosen to embody different facets of the Dunhill man.

Text by KAJII Makoto (OPENERS)

A Trio of Models Expresses the Depth of the Maison's DNA

The Dunhill Autumn/Winter 2014-15 advertising campaign draws on the innovation of founder Alfred Dunhill's 'Motorities'—a coined term signifying stylish travel by car with Dunhill items—to showcase the latest collection's fusion of refined, understated British style with edgy youthfulness and functionality.

Art direction was handled by Ronnie Cooke Newhouse of House and Holme. The world captured by photographer Annie Leibovitz is imbued with a playful spirit born from distinctly British humour.

Creative Director John Ray states, "The British gentleman respects his experiences and continues his journey through life. This brings him refinement and confidence. Over the years, his unique preferences take shape, bringing about changes in his attire. I believe the combination of luxury and functionality is a universal aesthetic that resonates with men worldwide."

The released short film reflects not only the atmosphere and essence of the collection but also the impeccable craftsmanship and functionality of John Ray's debut collection for Dunhill.

Dunhill / Richemont Japan
Tel. 03-4335-1755
www.dunhill.jp