BURBERRY | New Eyewear Collection Released

BURBERRY

New Eyewear Collection Launched

BurberryThis spring, Burberry launches its new eyewear collection, "Aviator." These are timeless sunglasses characterized by classic forms with meticulous attention to detail.

Text by SUGIURA Shu (OPENERS)

The Campaign Video is Striking!

The new collection, "Aviator," named after pilots, pursues the universal functional beauty symbolized by Burberry's iconic trench coat. Combining ultra-light metal frames with slim temples and bridges, and using soft materials at the tips, it offers a natural fit. Furthermore, Burberry's signature aesthetic is expressed in subtle details, such as the trench coat's lining pattern on the inside of the temples, where the logo is also engraved.

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The promotional film features ONE NIGHT ONLY, a popular Yorkshire-born rock band previously featured in 2009. Known for their campaign songs for Coca-Cola and other works, they also performed at Summer Sonic in Japan in 2011. The band's performance captured for this campaign is truly breathtaking. We highly recommend watching the video below.

Other featured artists include UK talents such as LIFE IN FILM, THE DAYDREAM CLUB, and MARIKA HACKMAN. Attention should be paid not only to the new eyewear collection but also to the content Burberry offers online.