Fashion
December 24, 2014
Burberry Prorsum, live-streaming from Milan!
BURBERRY
Live broadcast of the 2012 Autumn/Winter Men's Collection from Milan, starting Sunday, January 15th at 1:00 AM JST.
BURBERRY PRORSUM, Live Streaming from Milan!
The 2012 Autumn/Winter Burberry Prorsum Men's Collection, held in Milan. Its proceedings will be live-streamed starting Sunday, January 15th, 2012, at 1:00 AM Japan time (5:00 PM the previous day local time). Burberry has been actively engaged in digital video distribution. This time, a new form of distribution using Twitter is also planned.
Text by OPENERS
Outerwear and bags featured in the collection available for pre-order and purchase!
In addition to the live stream, this season will feature "Tweetwalk," a fashion show on Twitter, a first for the menswear line. Immediately before models appear on the runway, the latest looks captured backstage will be streamed in real-time, synchronized with the actual runway. It promises to be a broadcast that allows viewers to fully experience the live atmosphere of the show.
Furthermore, immediately after the show, an e-commerce service will launch, allowing pre-orders and purchases of the outerwear and bags just presented on the runway. This will be available for one week only on the official website (burberry.com).
The show will also be available on-demand after the live stream. Additionally, the official Twitter account (twitter.com/burberry_japan) will provide timely updates with the latest information.
Burberry Prorsum 2012 Autumn/Winter Men's Collection
Date & Time: Sunday, January 15th, 2012, 1:00 AM (JST)
Burberry International
Tel. 0120-046-225
burberry.com
facebook.com/burberry
twitter.com/burberry_japan
youtube.com/burberry