Burberry Prorsum: Live Streaming from Milan!

BURBERRY

Live Broadcast from Milan: January 15th (Sun) at 1:00 AM JST

Burberry Prorsum: Live Stream from Milan!

The 2012 Autumn/Winter Burberry Prorsum Menswear Collection, held in Milan. Its proceedings will be live-streamed starting January 15th, 2012, at 1:00 AM Japan Standard Time (5:00 PM the previous day, local time). Burberry has been actively embracing digital video distribution. This time, a new form of distribution using Twitter also appears to be implemented.

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Outerwear and Bags from the Collection Available for Pre-order and Purchase!

In addition to the live stream, this season will feature the "Tweetwalk," a fashion show on Twitter, a first for menswear. Immediately before models appear on the runway, backstage photos of the latest looks will be distributed in real-time, synchronized with the actual runway. It promises to be a broadcast that allows viewers to fully experience the live atmosphere of the show.

Furthermore, immediately after the show, an e-commerce platform will launch, allowing pre-orders and purchases of the outerwear and bags just presented on the runway.burberry.comThis will be available for one week only on the official website.

The show will also be available on-demand after the live stream. Additionally, the official Twitter accounttwitter.com/burberry_japanwill also be used to distribute the latest information as it becomes available.

Burberry Prorsum 2012 Autumn/Winter Menswear Collection
Date & Time: January 15th, 2012 (Sun) from 1:00 AM (JST)

The broadcast has now ended.

Burberry International
Tel. 0120-046-225
burberry.com
facebook.com/burberry
twitter.com/burberry_japan
youtube.com/burberry