The Mitsukoshi Isetan Group is holding a charity project called "#MinnaDeMask" (Everyone Masks) from Wednesday, June 17th to Tuesday, September 1st, 2020, on a special page within the Mitsukoshi Isetan e-commerce site. This initiative aims to bring smiles through the power of fashion. Masks designed by a diverse range of brands will be sold. *As of Wednesday, June 24th, 2020, all masks are sold out. However, information regarding restocks will be announced on the official website from late June to early July.

"#MinnaDeMask" is a project where Mitsukoshi Isetan acts as a facilitator, collaborating with various brands. It supports domestic sewing businesses that have experienced a reduction in work, while all proceeds from mask sales are donated to the Japanese Red Cross Society.

This initiative was realized through the cooperation of many brands, aiming to send gratitude and support to the medical field and to connect the power of fashion with smiles.

Over 40 popular brands, from emerging designers to established houses, are participating in this project, including "TSUMORI CHISATO," "FACETASM," "AKANE UTSUNOMIYA," and "MISTERGENTLEMAN." More than 100 types of masks will be available.

Additionally, three types of antibacterial mask cases featuring prints by artist Yu Nagaba will be released. The proceeds from these cases will also be entirely donated to the Japanese Red Cross Society.

At Isetan Shinjuku Main Store, the masks available for sale were on display until Thursday, June 25th, 2020. Embracing a new normal with stylish masks for everyone. We want to feel the great power of fashion anew.

#MinnaDeMask
Period | Wednesday, June 17th, 2020 - Tuesday, September 1st, 10:00 AM*Please forgive us in case of sold out items.
Price | Masks: ¥1,500 each, Mask Cases: ¥500 each (all prices include tax)*Sales are available only through the online store.