DESIGN /
PRODUCT
January 30, 2026
From Bang & Olufsen, a flagship speaker like a piece of art celebrating its 100th anniversary.
BANG & OLUFSEN
To commemorate its 100th anniversary, Bang & Olufsen has announced the "Beolab 90 Titan Edition," a reinterpretation of its flagship speaker, the "Beolab 90." This limited edition will be sold worldwide, with only 10 units available, priced at 63.49 million yen.
Text by YANAKA Tomomi
The First in the Atelier Series, Announcing the Start of a Special 100th Anniversary Journey
A decade has passed since the debut of the "Beolab 90," Bang & Olufsen's most ambitious acoustic masterpiece. To celebrate its centenary, the "Beolab 90 Titan Edition" has arrived, aiming for even greater heights.
Originally, the "Beolab 90" was introduced as a model to honor Bang & Olufsen's 90th anniversary. Developed with the aim of delivering ideal sound to a single listener in the center and satisfying sound to multiple people on a sofa, this high-end model, with its geometric design, continues to reign as Bang & Olufsen's flagship speaker.
The "Beolab 90 Titan Edition" was born as an homage to this flagship. Conceived through the brand's customization service, "Atelier Bespoke," it represents a new pinnacle of bespoke audio design and shapes the future of high-end audio aesthetics.

Looking at the details, it features the same acoustic technology as the "Beolab 90," which remains the pinnacle of Bang & Olufsen's audio engineering.
Each speaker is equipped with 8,200 watts, 18 premium drivers, 14 ICEpower amplifiers, and 4 Heliox amplifiers, designed to allow for the full enjoyment of music.
While retaining the silhouette of the "Beolab 90," the design is more minimalist. Conceived as a "speaker in its purest form," it has been redesigned to forgo a cover, allowing a direct view of the drivers' operation.

At the heart of the speaker lies a custom-made, 65kg aluminum cabinet. Hand-sanded with fine particles of crushed volcanic rock, it achieves a finish that is both raw and elegant.
Despite weighing 137kg per unit, it visually appears to float. The use of matte and gloss aluminum finishes in their natural, uncolored state accentuates the material's inherent beauty, giving it the presence of an art piece.
Closer inspection reveals the dedication poured into the "Beolab 90 Titan Edition" by the artisans at the atelier.

For instance, each driver is laser-engraved with its acoustic specifications, and the top screws are marked with the founding year (1925) and the number of years to the present (2025), symbolizing Bang & Olufsen's 100-year journey.
Additionally, one inscription reportedly bears the founder's message: "To make only the best products without being deterred by any setbacks, and to constantly seek new methods."
The "Beolab 90 Titan Edition," a collector's item in its own right, marks the beginning of Bang & Olufsen's special centenary journey as the first in the Atelier Series.

Following this, a series of four more models, each offering a unique interpretation of the "Beolab 90," are planned, culminating in a total of five distinct collection models, including the "Beolab 90 Titan Edition."
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